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Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa

At the California Craft Beer Summit last week, Brewers Association chief economist Bart Watson announced some good news: A record 7,000 brewers will be operating in the U.S. this year. This compares to just over 6,200 at the end of 2017, marking a 13 percent increase in breweries year over year. And more are angling […]

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Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months

On Monday, August 6, MillerCoors announced it is ending production of Two Hats, a millennial-facing light beer launched in February. The fruit-flavored brews proclaimed to be “good cheap beer.” Apparently, people weren’t buying it. MillerCoors says it is pulling the plug because the company posted declines in volume and profit. Two Hats’ early demise shows […]

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Hop Take: Craft Beer Needs to Start Thinking Globally

Hop Take: Craft Beer Needs to Start Thinking Globally

The Brewers Association (BA) published its annual Industry Review in the New Brewer this month. Among its takeaways is that 24 of the top 50 craft brewing companies didn’t grow last year. They didn’t grow the year before, either. Boston Beer, Sierra Nevada, Deschutes, Rogue, and Green Flash are among the beer companies that saw their […]

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Hop Take: We’re Spending More on Beer, but Drinking Less of It

Hop Take: We’re Spending More on Beer, but Drinking Less of It

According to market research firm IRI Worldwide, both dollar and volume sales of domestic premium beer brands declined in 2017, while craft, imported, and domestic super premium beers sales climbed. Total U.S. beer sales exceeded $34 billion, essentially falling flat, with volume sales decreasing 0.4 percent and dollar sales increasing 1.2 percent.

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