“Every third drink ordered in the U.S. is a vodka drink,” Melanie Batchelor, VP marketing, Campari America, wrote VinePair in an email. Skyy is often what’s in the glass: It ranked eight out of 10 in the world’s best-selling vodka brands in 2018. Launched in San Francisco in 1992, Skyy sold to Gruppo Campari in […]
Thanks to strategic corporate marketing, and the general irresistibility of Italian-style dolce vita, the Negroni is undergoing a renaissance. According to legend, a count named Camillo Negroni invented the aperitif in Florence in 1919, combining gin, sweet vermouth, and a branded amaro, Campari. When the 21st-century craft cocktail movement arrived, parent company Gruppo Campari sensed […]
An Aperol Spritz tastes like summer, whether you’re currently yachting in the Adriatic, or would very much like to be. The Austro-Italian cocktail features a simple, 3-2-1, Prosecco-Aperol-soda water rubric, making it easy-drinking and customizable. It’s popular, too. GQ, Vogue, and this publication have devoted ample word count to the simple pleasures of the spritz.
Thanks to the craft cocktail revolution, happy couples tie one on in style when they tie the knot. “Signature” wedding cocktails are a mainstay of modern nuptials, meant to perfectly encapsulate their personalities, courtship, spirit preferences, and budget. It’s a tall order. As Brides reported last June, Americans are getting married later in life, meaning […]
One thing’s for sure: If you find yourself in a bar-induced panic for what to order, the Negroni is a pretty safe bet. It’s simple, refreshing, and just the right amount of bitter. But why stop there? The delicious bitterness in the drink comes from Campari, an Italian red liqueur produced by infusing herbs and […]
Whether your three-day weekend means a beach trip, grilling out in your backyard, or building the perfect picnic, you’re going to want drinks. VinePair’s got all you beer lovers covered on what to drink, but what if you want something a little more? Well, pre-batch cocktails are your answer. They’re delicious, relatively easy to make, and […]
Send all advice to email@example.com I was out with a group of friends for brunch that turned into afternoon drinks. Three of my friends bought everyone a round, by which point I’d had enough. But when I got up to leave, they insisted I buy a fourth round, even though I didn’t want another drink. […]