brewers association

Craft Beer Was Built on an Us-Versus-Them Ethos. Now It’s Tearing Us Apart.

Craft Beer Was Built on an Us-Versus-Them Ethos. Now It’s Tearing Us Apart.

In July 2008, the Seattle microbrewery Elysian made a special beer for the 20th anniversary of Sub Pop Records, the influential local record label that had launched the careers of Nirvana and Soundgarden. The pale ale was called Loser, a sarcastic term of endearment at Sub Pop, whose higher-ups were more interested in artistic integrity […]

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Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Hop Take: The Brewers Association Hates Big Beer but Loves Big Business

Last week, the Brewers Association (BA) announced that Buffalo Wild Wings will be an official sponsor of this year’s Great American Beer Festival (GABF), one of the largest beer festivals in the country. As part of the deal, B Dubs will have its own branded pop-up sports bar at GABF. At first glance, beer industry members […]

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Hop Take: Craft Beer Needs to Start Thinking Globally

Hop Take: Craft Beer Needs to Start Thinking Globally

The Brewers Association (BA) published its annual Industry Review in the New Brewer this month. Among its takeaways is that 24 of the top 50 craft brewing companies didn’t grow last year. They didn’t grow the year before, either. Boston Beer, Sierra Nevada, Deschutes, Rogue, and Green Flash are among the beer companies that saw their […]

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Hop Take: Craft Beer Wants You All to Itself

Hop Take: Craft Beer Wants You All to Itself

Beer is losing market share to wine and spirits! Beer is the biggest alcohol category by far! Both are true, and both come from the same report. Wait, what? Michael Uhrich, chief economist at the Beer Institute, presented a number of fascinating and at times conflicting trends for the beer industry in a series of […]

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Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer

After more than a decade of threats, the Food and Drug Administration is now enforcing menu labeling requirements for U.S. restaurants. Effective May 7, the new law requires restaurants with 20 more locations to post calorie counts of everything they serve, including alcohol. Alcohol was originally exempt from the rules, Paul Gatza, Brewers Association director, […]

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The Pink Boots Society Connects and Empowers All Women in Beer

The Pink Boots Society Connects and Empowers All Women in Beer

Assist, inspire, and encourage are the three words used to describe the goals of the Pink Boots Society (PBS). Based in Warrenton, Ore., this major beer organization has one paid employee. All of its 1,800 members in 76 chapters across eight countries are women or women-identifying beer professionals. The Pink Boots Society connects female members […]

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The Oral History of Heady Topper

The Oral History of Heady Topper

Craft beers like The Alchemist’s Heady Topper don’t come along too often. Almost as soon as the Vermont-born beer hit shelves, the subtly cloudy, astoundingly complex, and deliciously juicy 8 percent ABV double IPA outgrew its now-iconic, black-on-silver 16-ounce can. It transformed into a full-fledged cultural phenomenon, complete with haters, cult devotees, and a whole […]

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Hop Take: Beer Losing Market Share, Hops Losing Homes, Ballast Point Winning Life

Hop Take: Beer Losing Market Share, Hops Losing Homes, Ballast Point Winning Life

The beer industry is stagnant. Wait, no, the beer industry is booming! Hold on, this just in: The beer industry is doomed. Another round of beer market stats jumped out to spook us this week, this time originating from the Alcohol and Tobacco Tax and Trade Bureau (TTB). It was then published in a report […]

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