breakfast

From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

From Drunk Monks to Boozy Brunch: A Brief History of Drinking in the Morning

“It’s 5 o’clock somewhere!” lamely jokes the guy in your office who thinks he’s being naughty for having a light beer at a 3:30 p.m. offsite meeting. Today his coworkers might snicker at his so-called transgressiveness. Yet for most of history, drinking before 5:00 p.m. was perfectly acceptable, if not necessary. Many people drank in […]

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We Are Entering a Golden Age of Breakfast Drinking

We Are Entering a Golden Age of Breakfast Drinking

Brunch is a divisive issue. There are those whose social handles and hashtags herald the institution, celebrating runny yolks, cross-cut bagel sandwiches and bombastic Bloody Marys. Others decry brunch as an invention of the American leisure class, launching their own digital campaigns and countless think pieces. Among the anti-brunch crusade’s complaints are that the category […]

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What Do Your Favorite ’90s Cereal Mascots Drink?

What Do Your Favorite ’90s Cereal Mascots Drink?

There was once a magical era, glazed with golden sugar and dotted with brightly-colored marshmallows. Saturday morning cartoons were a gilded institution, healthy food initiatives held no power, and computer animation was bodacious. The ’90s was a golden era for cereal mascots. Now, let’s be clear. It’s good that the targeted advertising of nutrient-barren cereals […]

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