brand

The Sommelier as Brand Is Taking Off Because People Are More Approachable Than Chateaux

The Sommelier as Brand Is Taking Off Because People Are More Approachable Than Chateaux

Recent scandals notwithstanding, there are more aspiring sommeliers today than ever before. Enrollment in the Court of Master Sommeliers is up “125 percent year over year,” according to Shayn Bjornholm, examination director in the Americas. These newly minted wine professionals are exploring careers that don’t necessarily involve tableside service or wearing a suit.

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10 Things You Should Know About Fernet-Branca

10 Things You Should Know About Fernet-Branca

It’s cool. It’s vaguely medicinal-seeming. It’s made with stuff you could find in body wash or the Bible. At one point, it definitely probably might have contained opiates. It’s Fernet-Branca. Sure, it’s a shade of brown we tend to prefer squarely in the realm of chocolate desserts or fine wood furniture. And, yes, it’s been […]

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11 Things You Should Know About Bombay Sapphire Gin

11 Things You Should Know About Bombay Sapphire Gin

There’s a lot more a lot of us should know about gin in general. Which means there’s definitely plenty we should know about a gin like Bombay Sapphire. The great grandchild of the 1761 gin distillery founded by Thomas Dakin in Warrington, England, Bombay burst onto the scene in the late ‘80s.

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10 Things You Should Know About Absolut Vodka

10 Things You Should Know About Absolut Vodka

Even if you don’t drink vodka, you’re probably familiar with Absolut, thanks to its ridiculously successful marketing campaign. Even if you do drink Absolut, there are probably more than a few things you don’t know about the product, or the company itself. From a surprising level of environmental awareness to ancient water sources to that […]

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Love It or Hate It, Without Jameson You Wouldn’t Be Drinking Irish Whiskey

Love It or Hate It, Without Jameson You Wouldn’t Be Drinking Irish Whiskey

People who say that success is a double-edged sword probably haven’t struggled to pay rent in a while. Still, certain gravy trains have their drawbacks. Take Jameson, the world’s most popular Irish whiskey. The brand moved 6.5 million cases last year and reported double- and triple-digit growth in 80 global markets in the latter half of […]

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