Bourbon has seen a lot of change over the past couple of decades. It’s grown into a huge industry with more than 60 distillers across the country. Before all that growth, though, there was Jim Beam. Jim Beam is the No. 1 selling bourbon brand in the world, but that didn’t happen overnight.
When it comes to whiskey, two things are certain: America and Ireland spell it with an “e,” and every other country spells it without. But like every rule, there are exceptions. In America, one notable exception is Marker’s Mark Kentucky Straight Bourbon Whisky. Maker’s Mark chooses the Scottish way to spell whisky, even though it’s […]
Bourbon and whiskey consumption is on the rise worldwide, and American bottles are outpacing all others to turn $2.9 billion profits. Kentucky’s own Bulleit bourbon is a star-spangled favorite, with its frontier-chic bottle gracing bars and restaurants nationwide. Loaded with more rye and booze than your average bourbon, this homegrown hero packs a serious punch. […]
In a single story about whiskey, you may see it spelled with and without an “e.” It might seem confusing, but whiskey (and whisky) lovers place a deep importance on the spelling of their favorite spirit. Why the difference? It all comes down to location, location, location.
In lyrics, as in life, Toby Keith gets it wrong. The man who crooned about needing whiskey for his men and beer for horses omitted one crucial addition: water. (Mr. Keith also apparently has no women friends, but this is perhaps not a revelation.) Last month, Scientific Reports published a study on the chemical benefits […]
Making one of the world’s great bourbons sounds like a dream job. And it is. But for Brent Elliott, assuming the role of Four Roses Master Distiller in 2015 wasn’t exactly a walk in the clouds. He inherited the reins from Jim Rutledge, an industry legend who worked with the brand for nearly a half […]
Kentucky is usually top of mind when one thinks about bourbon, which is to say all of the time. But America’s spirit is actually produced across the entire continental United States. Those looking to journey beyond the (rightfully) well-reputed Kentucky Bourbon Trail might consider a grander, coast-to-coast bourbon sojourn. The great American bourbon trail, if you will.
As the global thirst for bourbon continues to grow, the popularity of storied brands like Four Roses shows no signs of dwindling. Whiskey fans can’t seem to get enough of the delicious, indigenous spirit whose origins are indelibly tied to the story of America. Bourbon’s history can be traced back to pre-Revolutionary War times, when […]
While bourbon may reign supreme among American whiskeys, it’s not the only whiskey made here. In fact, Jack Daniel’s, the most popular whiskey brand in America, is not a bourbon but a Tennessee whiskey, and most of the classic American whiskey-based cocktails call for rye, not its sweeter cousin bourbon. So what’s the difference between […]