bourbon

Bourbon Distillers Are Betting $1 Billion That International Drinkers Will Save Them From the Next, Inevitable Bust

Bourbon Distillers Are Betting $1 Billion That International Drinkers Will Save Them From the Next, Inevitable Bust

This spring, Buffalo Trace commemorated the filling of its 7 millionth barrel of bourbon with a celebration at its Frankfort, Ky., distillery. The barrel in question was signed by a bunch of workers and some visiting journalists and then rolled through the crowd into the tiny Warehouse V, a “single barrel” warehouse/tourist attraction, as Sazerac […]

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We Asked 10 Bartenders: What’s Your Favorite Bargain Bottle?

We Asked 10 Bartenders: What’s Your Favorite Bargain Bottle?

For bartenders, choosing a favorite bottle of booze is like picking a favorite child: It’s not easy and someone is going to get their feelings hurt. We asked 10 drinks professionals to tell us the one bottle they always have around. Then, to make things even more challenging, we requested they keep prices down and […]

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Aged Canadian Whisky Is the Best Brown Spirit You’re Not Drinking

Aged Canadian Whisky Is the Best Brown Spirit You’re Not Drinking

Canadian whisky is the Rodney Dangerfield of brown spirits — it just doesn’t get the same respect as bourbon and single malts do in America. Here, the category is dominated by brands like Crown Royal and Canadian Club. (Canada omits the “e” like the Scots do.) These labels are perennially popular in the U.S.; according […]

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The Seven Best Bourbon, Whiskey, and Rye for Boulevardiers, Ranked

The Seven Best Bourbon, Whiskey, and Rye for Boulevardiers, Ranked

Negronis hold a special place in the hearts of many drinks professionals. Boulevardiers, their dark-featured cousins, are making inroads as Americans’ love affair with whiskeys continues to grow. (“American Whiskey is on Fire” Fortune.com declared in 2017, heralding the $3.1 billion sales of brown spirits the year prior.) As with Negronis, the Boulevardier rubric features […]

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How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

How Do You Make a Booze Brand Go Viral? The Master of Craft Explains

Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you can’t use it. Unless… you can make a historical precedent for why you need […]

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Eight Bartenders Reveal How to Make Killer ‘Signature’ Wedding Cocktails

Eight Bartenders Reveal How to Make Killer ‘Signature’ Wedding Cocktails

Thanks to the craft cocktail revolution, happy couples tie one on in style when they tie the knot. “Signature” wedding cocktails are a mainstay of modern nuptials, meant to perfectly encapsulate their personalities, courtship, spirit preferences, and budget. It’s a tall order. As Brides reported last June, Americans are getting married later in life, meaning […]

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Jewish Whiskey Enthusiasts Are Changing How Spirits Are Sold

Jewish Whiskey Enthusiasts Are Changing How Spirits Are Sold

Every Saturday Jews across North America make their way to worship and drink whiskey. Strictly speaking, they are gathering for the specific purpose of prayer; drinking whiskey is just a pleasant way of passing the time with fellow congregants. But the kosher bottlings from prominent whiskey labels, the growth of “kiddush clubs,” and the spread […]

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11 Things You Should Know About Pappy Van Winkle

11 Things You Should Know About Pappy Van Winkle

If there’s such a thing as bourbon royalty, it’s Pappy Van Winkle. The whiskey is one of the hardest-to-find bottles out there, and it’s cherished worldwide as the ultimate example of quality. But how well do you really know Pappy? We separated fact from fiction and explored the Frankfort, Kentucky distillery and its beloved bourbon. Here are […]

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