Miller Lite was not the world’s first light beer, as many believe, but it was the first successful light beer. Its considerable market share — it’s currently the nation’s third-best-selling beer — was kickstarted by a 1970s advertising campaign that targeted blue-collar men. This might come as a surprise to modern consumers.
You might think it’s all PBR and irony, but Pabst Brewing, based in Los Angeles, is the fifth-largest brewer in the U.S. Established in 1844 in Milwaukee and best known for its Pabst Blue Ribbon brand (the aforementioned “PBR”), the brewery currently claims 30 brands to its name. But Pabst’s 174-ish-year history — and its […]
A trip to New York is filled with myriad expectations and to-dos. There are museums and galleries to visit in Manhattan, and culture and architecture to check out in Harlem, and dumplings to eat in Queens. But if you’re here for the beer, Brooklyn’s got you. And by that, we mean both the borough, which […]
As beer blogger Jay Brooks of the Brookstone Beer Bulletin once wrote, it’s amazing how often people ignore history. Here’s a tidbit that’s been under our noses for decades: Jack Daniel’s, famed Tennessee whiskey maker, was also, briefly, a Tennessee brewer. The brewery was admittedly short-lived.
Craft beers like The Alchemist’s Heady Topper don’t come along too often. Almost as soon as the Vermont-born beer hit shelves, the subtly cloudy, astoundingly complex, and deliciously juicy 8 percent ABV double IPA outgrew its now-iconic, black-on-silver 16-ounce can. It transformed into a full-fledged cultural phenomenon, complete with haters, cult devotees, and a whole […]
Don’t call it a comeback. Just a generation ago, our entire planet was pretty much Gose-free. Today, however, the craft beer world has fully embraced Gose, the once-extinct, sour-salty beer style from Germany. Sites like Ratebeer.com list thousands of commercially brewed versions, with more added every week. It has become a go-to recipe for homebrewers […]
You may have seen Miller refer to its celebrated Miller Lite brand as “the original light beer.” You may have even seen the brewing giant claim in modern television commercials that Miller invented light beer. The thing is, it didn’t. The true father of light beer was Dr. Joseph L. Owades, a biochemist and Rheingold […]
Jugs of beer are universal, surely; but growlers hold a special place in American history (and hearts). In the early 20th century, growlers spoke to star-spangled industry, delivered to laborers alongside lunch pails. Resourceful urbanites whose thirst outpaced their free time purchased beer by the bucket as early as the late 1800s and as late […]
The past two years have been good to hard-drinking disciples. Pope Francis famously declared wine a necessity in 2016, and former Pope Benedict XVI celebrated his 90th birthday with a beer and bretzels in August, 2017. Only one beer in recorded history received an actual blessing from the pope.