beer history

The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men

Miller Lite was not the world’s first light beer, as many believe, but it was the first successful light beer. Its considerable market share — it’s currently the nation’s third-best-selling beer — was kickstarted by a 1970s advertising campaign that targeted blue-collar men. This might come as a surprise to modern consumers.

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The Oral History of Heady Topper

The Oral History of Heady Topper

Craft beers like The Alchemist’s Heady Topper don’t come along too often. Almost as soon as the Vermont-born beer hit shelves, the subtly cloudy, astoundingly complex, and deliciously juicy 8 percent ABV double IPA outgrew its now-iconic, black-on-silver 16-ounce can. It transformed into a full-fledged cultural phenomenon, complete with haters, cult devotees, and a whole […]

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This Homebrewing Historian Is Unearthing Extinct, Old-World Beer Styles

This Homebrewing Historian Is Unearthing Extinct, Old-World Beer Styles

Don’t call it a comeback. Just a generation ago, our entire planet was pretty much Gose-free. Today, however, the craft beer world has fully embraced Gose, the once-extinct, sour-salty beer style from Germany. Sites like Ratebeer.com list thousands of commercially brewed versions, with more added every week. It has become a go-to recipe for homebrewers […]

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Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

Miller Didn’t Invent Light Beer. It Didn’t Even Invent Miller Lite.

You may have seen Miller refer to its celebrated Miller Lite brand as “the original light beer.” You may have even seen the brewing giant claim in modern television commercials that Miller invented light beer.  The thing is, it didn’t. The true father of light beer was Dr. Joseph L. Owades, a biochemist and Rheingold […]

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Growler Power: The Big Impact of Large-Format Beers

Growler Power: The Big Impact of Large-Format Beers

Jugs of beer are universal, surely; but growlers hold a special place in American history (and hearts). In the early 20th century, growlers spoke to star-spangled industry, delivered to laborers alongside lunch pails. Resourceful urbanites whose thirst outpaced their free time purchased beer by the bucket as early as the late 1800s and as late […]

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These 17th Century Monks Went on a 40-Day, Beer-Only Lenten Fast… With the Pope’s Approval

These 17th Century Monks Went on a 40-Day, Beer-Only Lenten Fast… With the Pope’s Approval

The past two years have been good to hard-drinking disciples. Pope Francis famously declared wine a necessity in 2016, and former Pope Benedict XVI celebrated his 90th birthday with a beer and bretzels in August, 2017. Only one beer in recorded history received an actual blessing from the pope.

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