alcohol advertising

I Love You, Doc: A Brief, Boozy History of Alcohol as Medicine

I Love You, Doc: A Brief, Boozy History of Alcohol as Medicine

The Multidisciplinary Association for Psychedelic Studies in Santa Cruz, Calif., is currently conducting a study using cannabis to treat veterans suffering from PTSD. It’s reportedly the “first-ever U.S. study of smoked cannabis for a mental health condition or medical condition.” It could lead to medication. To help people. Soldiers. Meaning legalization fear-mongers can stand down […]

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Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

Micro-Influencers, Drinkstagrammers and VC Money: Inside the Hyper-Targeted World of Alcohol Influencers

A beautiful army of attractive women and dashingly handsome men has invaded our Instagram feeds. Their lives are a carefully curated collection of obscenely perfect moments. They are people (just like us!), yet they exist primarily in social media (like our coworkers’ cats!). They’re called influencers, and they’re here to tell us what to like, […]

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11 Things You Should Know About Bombay Sapphire Gin

11 Things You Should Know About Bombay Sapphire Gin

There’s a lot more a lot of us should know about gin in general. Which means there’s definitely plenty we should know about a gin like Bombay Sapphire. The great grandchild of the 1761 gin distillery founded by Thomas Dakin in Warrington, England, Bombay burst onto the scene in the late ‘80s.

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10 Things You Should Know About Absolut Vodka

10 Things You Should Know About Absolut Vodka

Even if you don’t drink vodka, you’re probably familiar with Absolut, thanks to its ridiculously successful marketing campaign. Even if you do drink Absolut, there are probably more than a few things you don’t know about the product, or the company itself. From a surprising level of environmental awareness to ancient water sources to that […]

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The Surprisingly Legit Reasons Miller High Life Is Called the Champagne of Beers

The Surprisingly Legit Reasons Miller High Life Is Called the Champagne of Beers

Among the more optimistic advertising slogans (”I’d Like to Buy the World a Coke,” ”Diamonds are Forever”) lies Miller High Life’s ”The Champagne of Beers” assertion. It’s so bold it reads almost as a dare, like when a celebrity self-identifies as down-to-earth in an interview aboard a private plane. Miller’s Champagne dreams, however, are surprisingly […]

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Beer and American Patriotism are Inseparable Thanks to WWII

Beer and American Patriotism are Inseparable Thanks to WWII

As anyone who has ever watched any sports broadcast can attest, nothing is more American than beer. Served ice-cold on a hot summer day. In tandem with baseball, perhaps, or maybe church.  Better still — over Memorial Day weekend, or beneath fireworks on the goddamn Fourth of July. The root of our beer-soaked nationalism is […]

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How Halloween Became One of the Biggest Drinking Holidays of the Year

How Halloween Became One of the Biggest Drinking Holidays of the Year

Sales of adult-sized Halloween costumes are at an all-time high. Theme parks, usually overrun by overstimulated tykes, host a different sort of clientele come October 31: a boozy, over-21 crowd. And liquor companies are taking note. According to the National Retail Federation, a staggering 72 percent of U.S. adults will celebrate this Halloween, compared to […]

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Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

Picture this: It’s a weeknight evening after a long day at work. You come home, order some take-out, and fall back onto the couch for some late-night entertainment. The commercial break begins and a Bud Light advertisement appears, followed by a Jim Beam commercial. You think nothing of it — they’re just promotional ads. But one […]

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