Among the more optimistic advertising slogans (”I’d Like to Buy the World a Coke,” ”Diamonds are Forever”) lies Miller High Life’s ”The Champagne of Beers” assertion. It’s so bold it reads almost as a dare, like when a celebrity self-identifies as down-to-earth in an interview aboard a private plane. Miller’s Champagne dreams, however, are surprisingly […]
As anyone who has ever watched any sports broadcast can attest, nothing is more American than beer. Served ice-cold on a hot summer day. In tandem with baseball, perhaps, or maybe church. Better still — over Memorial Day weekend, or beneath fireworks on the goddamn Fourth of July. The root of our beer-soaked nationalism is […]
Sales of adult-sized Halloween costumes are at an all-time high. Theme parks, usually overrun by overstimulated tykes, host a different sort of clientele come October 31: a boozy, over-21 crowd. And liquor companies are taking note. According to the National Retail Federation, a staggering 72 percent of U.S. adults will celebrate this Halloween, compared to […]
Picture this: It’s a weeknight evening after a long day at work. You come home, order some take-out, and fall back onto the couch for some late-night entertainment. The commercial break begins and a Bud Light advertisement appears, followed by a Jim Beam commercial. You think nothing of it — they’re just promotional ads. But one […]
We loved them, briefly. We drank them, quickly. But today, we mourn them, woefully. These are the drinks of yesteryear: alcoholic beverages that some overpaid marketing team came up with, slapped a cheesy label on, and shoved down our unsuspecting but inevitably delighted gullets.
We all know them. (Despite the best efforts of psychiatric counsel.) But what do some of our favorite catch phrases suggest we should be drinking? I am stuck on Band-Aid brand… You definitely need to drink some peaty Islay Scotch. Something like Ardbeg would be good. Also, get that cut attended to. I’m all about […]
Most of us are all too familiar with product placement. (Really. They made a movie about Google internships.) What many of us probably didn’t know is marketing and creativity have been playing a tender game of footsie under the boardroom meeting table for decades. Witness: Hanna-Barbera’s 20 minute Anheuser-Busch cartoon, featuring, for some reason, The Flintstones. To […]
”Clear liquor is for rich women on diets.” So says Ron Swanson, one of the most quotable characters on television today. In this case, I find myself disagreeing with his typical wiseness, but the goal of this article isn’t to give a takedown of an internet meme, but rather to ask why? Why are certain spirits […]