For years now, the Champagne AOC has pushed a narrative that its name is protected and that “Champagne” should not be used to describe any other consumer product, regardless of whether or not it contains alcohol. It shouldn’t be used to describe vinegars, it shouldn’t be listed as a color, and it absolutely should not be a gummy bear flavor.
In the world of luxury marketing, this makes sense to a certain extent. When you’re a luxury product, you’re going to have copycats — it’s a sign of success. But that doesn’t mean that as the entity being copied you shouldn’t fight to protect your IP and your name. In the end, though, does it really matter?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach respond to a listener question about why exactly winemakers, grape growers, and wineries in Champagne are so protective of that term — not just with regard to other wines, but to a wide range of products that might use the term. Does the existence of “champagne” gummy bears really impact a wine region in France? Tune in for more.
Zach is drinking: Gin and Tonic with Mermaid Gin
Joanna is drinking: SH Martini at Seahorse
Adam is drinking: Sleepless Manhattan at Great Jones Distilling Co.
