Whoever said rosé needs to stay in summer is just jealous. Rosé is a drink that, like you, has no boundaries.

We can’t get enough of rosé from Provence, with its gorgeous light color, versatile flavor profile, and clean finish. We’re not alone, either. This October, restaurants in New York City and San Francisco are celebrating Vins de Provence, the masters of rosé, and their year-round potential with stunning pairings your Instagram is begging for.

Seasons may change but what’s in your glass doesn’t have to. Here’s why you should fight the power and drink pink after Labor Day.