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How One Brewing Company Tried to Gamble $50 Million of Investor Cash

How One Brewing Company Tried to Gamble $50 Million of Investor Cash

On Nov. 30, the Scotland-based brewery BrewDog tried to shake up America’s small brewing scene with a scheme called the ”Big Bet.” The plan was to give people who funded its crowdsourcing campaign a vicarious gambling experience. BrewDog cofounders James Watt and Martin Dickie opened an account on the website BankRoll, a website that allows people to invest in privately owned […]

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Is Canadian Rye One Big Lie?

Is Canadian Rye One Big Lie?

Canadian whisky has an image problem. It’s actually the result of vague governmental wording. By law, Canadian whisky, Canadian rye whisky and rye whisky can all be labeled as rye, even if the drink in your glass isn’t rye. Don’t blame the very pleasant, non-discriminatory Canadian people, though. Blame history. For the past two centuries, “rye whisky” […]

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Is America Ready for an Alcohol Museum?

Is America Ready for an Alcohol Museum?

Imagine 50,000 square feet of museum space dedicated solely to beer in the heart of Pittsburgh, one of the nation’s burgeoning food cities. Each visitor takes a short quiz on a tablet, and their answers guide them through a personalized, interactive series of exhibits that tell the 10,000-year-old tale of beer. At the end, a […]

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