The number of craft breweries in the U.S. has increased more then 75 percent since 2012 . And we’re not complaining. But it does make it hard to decide what to buy when you hit the store or bar. You don’t want to waste your money on something that tastes like Budweiser. So we asked Lisa […]
Let’s start with the bad news: Beer is not, in fact, the breakfast of champions, for the simple and devastating reason that life is not a sassy T-shirt slogan. But that doesn’t mean beer is exclusively for the ne’er-do-well’s breakfast table. Plenty of occasional-do-wells have also been known to partake of an a.m.
It seems like I hear less tongue-wringing over the inevitable kablammo’ing of the alleged craft beer bubble than I used to. This might mean we’ve decided the beer business is healthier than we’d thought, or it might just mean I’ve been eavesdropping on a more optimistic crowd.
Most of us divide our beer-drinking careers into two eras: the benighted past and the enlightened present. Everyone’s journey was different, but we’ve all arrived at our personalized version of the same destination, a very happy place where we know what we like and generally have the means to acquire it.
Beer is, by and large, pretty cheap. For about 10 bucks, you can change the entire trajectory of your day without even resorting to the bottom shelf. It’s remarkable, really. Plus, beer isn’t, strictly speaking, absolutely necessary for human survival. It’s mostly optional. So I have very little patience for complaints about beer pricing.
“Beer” is a broad category of foodstuff—the Beer Judge Certification Program currently lists 122 distinct styles, including Kentucky common ale, British tropical stout, and Polish Grodziskie—and while not a single one is ever to be shunned, they do represent varying degrees of excellence, particularly when context and individual preference are accounted for.