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beaujolais nouveau

Drink Real Beaujolais, Not Beaujolais Nouveau

Drink Real Beaujolais, Not Beaujolais Nouveau

Every year around this time, the campaign begins. Like an upstairs neighbor who insists on practicing their badly tuned trumpet at 2AM, no matter where you go, you’ll encounter marketing material for Beaujolais Nouveau. On the third Thursday of November, the wine gets released, and shops everywhere flood their shelves, hoping the aggressive marketing campaign […]

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Just Say No To Beaujolais Nouveau And The Hype!

Just Say No To Beaujolais Nouveau And The Hype!

Every year, from Thanksgiving to Christmas, one of the strongest wine-marketing behemoths takes over: Beaujolais Nouveau season. Wine shops are overtaken with Beaujolais Nouveau displays, restaurants start pouring Beaujolais Nouveau, and people start buying the wine like crazy. All the hype would lead one, especially a novice, to believe that Beaujolais Nouveau must be worthy […]

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