Smirnoff Vodka Brand Profile | VinePair

Smirnoff Vodka



Smirnoff Vodka

What You Need To Know About Smirnoff Vodka

Full of notable history, ingenious marketing, and a few surprises, Smirnoff is the top-selling vodka in the world.
  • Produced By Diageo
  • Produced In: Russia
  • Type: Vodka
  • Sales: 25.7 million 9-liter cases
Pyotr Smirnov established his first distillery in 1864 in Moscow.
Smirnov is credited as the very first to use charcoal filtration to purify his vodka after distillation (similar to the process for Tennessee Whiskey).
Not all Smirnoff is produced in Russia. In fact, it’s produced in at least 10 countries, including the United States. So when you drink Smirnoff here, you’re technically drinking American vodka.
In 2005, The New York Times named Smirnoff its “hands-down favorite” against 20 other premium vodkas. In 2013, the Huffington Post came up with the same results: Smirnoff was #1.
Credit: . Published: 2017-01-06