Patrón Tequila Brand Profile

Patrón Tequila



Patrón Tequila

What You Need To Know About Patrón

With artistry infused from spirit to bottle, it’s the brand that changed the way we drink tequila.
  • Produced By Patrón Spirits
  • Produced In: Mexico
  • Type: Tequila
  • Sales: 2.2 million 9-liter cases
When Patrón first launched in 1989, most Americans thought of tequila as a cheap, bad-tasting shot. But with its beautiful bottle, impressive cork, and a smart marketing, Patrón is credited with popularizing premium tequila in the United States.
The original form of Patrón was produced by Casa 7 Lenguas, where Martin Crowley first tasted it in Mexico. After partnering with Ilana Edelstein and John Paul DeJoria (who is the co-founder of Paul Mitchell hair products), they bought the distillery and built their new brand.
Patrón dominates the premium tequila market today, generating more than $1 billion in revenue annually.
Patrón hosts an annual Bottle Art Contest, with $10k going to the winning creation inspired by—and crafted with—Patrón bottles.
Credit: . Published: 2017-01-06