Jose Cuervo Tequila Brand Profile | VinePair

Jose Cuervo Tequila



Jose Cuervo Tequila

What You Need To Know About Jose Cuervo

It’s not just for shots. Jose Cuervo tequila comes from a long family line and many years of history.
  • Produced By Tequila Cuervo La Rojeña, S.A. de C.V
  • Produced In: Mexico
  • Type: Tequila
  • Sales: 4.4 million 9-liter cases
Jose Cuervo was the first spirit to be called tequila, the first to be distributed in glass bottles, and is by far still the world’s top-selling tequila brand
The Cuervo distillery, La Rojeña, founded in 1812, is the oldest active distillery in Latin America.
Cuervo was the first major brand to sponsor beach volleyball, and is credited by many to be the reason the sport became popular.
The piñas, or hearts of the agave plant, are cooked by Cuervo for 36-40 hours to soften the plant and bring out its flavors.
The Jose Cuervo Express is a train that will take you from Guadalajara to the La Rojeña distillery in Jalisco for a tour. You ride through agave fields while sipping on Cuervo the whole way.
Credit: . Published: 2017-01-06