Jinro Soju Brand Profile | VinePair

Jinro Soju



Jinro Soju

What You Need To Know About Jinro

The world’s best-selling spirit isn’t whiskey or vodka. It’s Jinro soju from South Korea.
  • Produced By HiteJinro Co., Ltd.
  • Produced In: South Korea
  • Type: Soju
  • Sales: 73.8 million 9-liter cases
Soju can be made from rice, barley, sweet potatoes, and even tapioca.
Jinro is not just the world’s top selling soju, but has been the top-selling spirit worldwide since 2002. In 2015, it sold nearly three times as much as Smirnoff.
Jinro’s mascot is a frog, which appears on all of their labels. This little frog is printed on a piece of temperature-sensitive paper, and will turn blue when the bottle is chilled to the proper drinking temperature.
Psy, the pop star known for “Gangnam Style,” says that soju is his best friend.
When drinking soju in Korea, one should turn away and cover their mouth to show respect to elders.
Credit: . Published: 2017-01-09