Jägermeister Brand Profile | VinePair

Jägermeister



Jägermeister

What You Need To Know About Jägermeister

Jägermeister’s complex recipe and woodsman beginnings might make you see the spirit in a whole new light.
  • Produced By Mast-Jägermeister SE
  • Produced In: Germany
  • Type: Liqueur
  • Sales: 6.9 million 9-liter cases
Curt Mast experimented for years before settling on Jägermeister’s 56 ingredients in 1934.
In the company’s herb cellar, called the Kräuterkellerei, there are 445 oak barrels where the base ages for almost a year.
As an avid hunter, Mast wanted to use a rugged bottle that was tough enough to take a beating. He dropped hundreds of bottles onto an oak floor until he found one that could survive the impact, which is still used today.
Jägermeister has its own band, The Jägermeister Power-Band which blends traditional brass band music with modern sounds. They play at German music festivals, and they have an LP.
Credit: . Published: 2017-01-08