Havana Club Rum Brand Profile | VinePair

Havana Club Rum



Havana Club Rum

What You Need To Know About Havana Club

Havana Club is the top-selling Cuban rum in the world, but if you live in the United States, you’ve probably never had it.
  • Produced By Pernod Ricard
  • Produced In: United States
  • Type: Rum
  • Sales: 4 million 9-liter cases
Havana Club was created in Cuba in 1934, where it was produced by the Arechabala family.
In 1960, Castro’s government took over the company, and the Archebalas left the country. A joint venture with Pernod Ricard begain in 1994.
Although Havana Club sells 4 million cases every year, not one of them are sold in the United States. The Havana Club you find in the United States is made in Puerto Rico by Bacardi, and they’ve been in legal battles with Pernod Ricard for years.
In January 2016, the US granted the Cuban government rights to the Havana Club brand name, which means that Pernod Ricard might begin selling their Cuban rum in the United States.
Credit: . Published: 2017-01-06