Chivas Regal Scotch Whisky Brand Profile | VinePair

Chivas Regal Scotch Whisky



Chivas Regal Scotch Whisky

What You Need To Know About Chivas Regal

The Chivas Brothers pioneered the art of blending Scotch, and today they’re one of the world’s top sellers.
  • Produced By Pernod Ricard
  • Produced In: Scotland
  • Type: Scotch, Whiskey
  • Sales: 4.4 million 9-liter cases
Back in 1801, the Chivas Brothers first owned a grocery store. They started storing whisky barrels in the basement, and the rest is history.
By 1843, Chivas started to supply goods and provisions to none other than Queen Victoria.
Chivas Regal 25 Year Old was released as the first luxury whisky by Master Blender Charles Howard in 1909. In 2007, Master Blender Colin Scott recreated the blend as Chivas Regal 25 Year Old Legend.
Although single malts get more attention, Chivas is very proud of its artfully blended Scotch. With skills and tradition passed down for generations, the blenders compare the process to creating a symphony.
Credit: . Published: 2017-01-07